• Launching Sanitarium’s Weet-Bix GO
  • Launching Sanitarium’s Weet-Bix GO

The latest extension of the iconic Weet-Bix brand, Weet-Bix GO, was launched to satisfy a growing interest in nutritious convenience food products, particularly around the breakfast occasion.

Our challenge was to build rapid awareness of the wholesome breakfast snack and encourage trial.

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Rebuilding Trust in Malaysia Airlines

  • Rebuilding Trust in Malaysia Airlines
  • Rebuilding Trust in Malaysia Airlines
  • Rebuilding Trust in Malaysia Airlines
  • Rebuilding Trust in Malaysia Airlines
  • Rebuilding Trust in Malaysia Airlines

After the 2014 disappearance of MH370, and the downing of MH17, we had the massive challenge of rebuilding trust in Malaysia Airlines. The airline couldn’t be seen to be engaging in costly marketing campaigns at the expense of consideration for the victims and their families, and a company restructure meant the impending loss of thousands of jobs.

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Taking Malaysian food to the masses

  • Taking Malaysian food to the masses

Australians have had a long love affair with Asian cuisines such as Thai, Chinese and Indian. In contrast, Malaysian food has been slow to crack the market, with limited trial and awareness. Our task was to take Malaysian to the masses, getting Aussies to try it, buy it and make it at home.

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  • Putting Ezyflix in the Entertainment Picture

EzyFlix.tv is a unique online service that lets Australians stream and download the hottest video content, and watch it on any device, anytime, anywhere. In an industry dominated by heavy-hitters with big budgets, our challenge was to put EzyFlix.tv into the entertainment picture with minimal funds and no established credentials.

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