After the 2014 disappearance of MH370, and the downing of MH17, we had the massive challenge of rebuilding trust in Malaysia Airlines. The airline couldn’t be seen to be engaging in costly marketing campaigns at the expense of consideration for the victims and their families, and a company restructure meant the impending loss of thousands of jobs.Read More
Intuit’s QuickBooks Online is the world’s #1 cloud accounting software for small businesses and accountants but in Australia, the market was dominated by local heroes, MYOB and Xero.
Our challenge was to rapidly establish Intuit as a leading cloud accounting force in Australia and drive customer consideration to support growth.Read More
Australians have had a long love affair with Asian cuisines such as Thai, Chinese and Indian. In contrast, Malaysian food has been slow to crack the market, with limited trial and awareness. Our task was to take Malaysian to the masses, getting Aussies to try it, buy it and make it at home.Read More
EzyFlix.tv is a unique online service that lets Australians stream and download the hottest video content, and watch it on any device, anytime, anywhere. In an industry dominated by heavy-hitters with big budgets, our challenge was to put EzyFlix.tv into the entertainment picture with minimal funds and no established credentials.Read More