Putting Ezyflix in the Entertainment Picture

  • Putting Ezyflix in the Entertainment Picture

The Solution

Beyond launching EzyFlix.tv, we needed to educate consumers, media and the broader market on its differentiated offering, and position its founder, Craig White, as a thought leader to generate strong media exposure, support capital raising and get people signing up. We leveraged unique selling points, business ‘firsts’, new partnerships, offerings and market insights to consistently put EzyFlix.tv in the news and into the consideration set of consumers.

The Results

Two years on, EzyFlix.tv is punching well above its weight and continues to grow. It is viewed as a key player in the online entertainment space, along with Netflix, Stan, Presto and Quickflix, with Craig White a leading commentator and preferred media source.

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