Our integrated strategy leveraged earned, owned and in some instances, paid media, to position Intuit as the champion of small business success, and a committed partner for accountants and bookkeepers. Initiatives were developed to generate media interest, stakeholder engagement, and social buzz. These included the launch of compelling small business research, shareable infographics and eBooks, technology, product and corporate profiling, sponsorship optimisation, thought leadership and case study development. These initiatives were backed by an ongoing influencer program and a social and content strategy across Facebook, Twitter, Linkedin, YouTube and Intuit's digital assets.
In just 18 months, Crossman helped transform the reputation and profile of the brand, with QuickBooks Online now a top contender in the market. Intuit is a key part of the cloud accounting conversation, following a program that delivered massive gains in media and social share of voice.
340positively messaged, proactively generated media hits
20%+increase in social share of voice
20%+increase in media share of voice
8,000+new Facebook fans