The Australian macadamia industry is undergoing a major brand transformation, launching Australia’s famous native food as the World’s Finest Nut, unrivalled in taste and quality.
Australia already leads the world in research and development, farming practices and commitment to clean, green production from seedling to serving, producing more than 30% of the world’s crop.
Jolyon Burnett, CEO of the Australian Macadamia Society, the organisation representing all facets of the industry, said the new brandmark is designed to reaffirm its origins, showcase Australia’s passion for the nut, and generate new markets, ensuring our resident plant continues its premium standing on the world stage.
“Being the natural home of the world’s finest nut offers a significant competitive advantage,” Mr Burnett said.
As part of the new brand launch, the macadamia industry has teamed up with another Aussie hero, Olympic swimming sensation and reigning Celebrity MasterChef, Eamon Sullivan, to showcase the healthy virtues and tasty versatility of our local nut.
“As an athlete, it’s important for me eat a healthy balanced diet with loads of protein, complex carbohydrates and good fats, and a handful of macadamias is my perfect daily snack,” he said.
“Macadamias are also a brilliant cooking ingredient thanks to their buttery flavour and unique texture. I love adding them to my favourite recipes to give them a fresh twist to impress guests. They’re great for dressing up a salad, as a crunchy addition to a traditional chocolate cake or as a pesto or marinade.”
The industry is still growing, with expansion taking place in the Bundaberg region of central Queensland where many large macadamia farms are under development.