Reduced sugar liquid breakfast launched to fuel mornings

Reduced sugar liquid breakfast launched to fuel mornings


Aussies who live life on-the-go and are looking to reduce their sugar intake can now enjoy a delicious new way to start their day, following the launch of Up&Go Reduced Sugar#, a highly-anticipated addition to the nation’s best-selling liquid breakfast range.

Available now, Sanitarium’s new Up&Go Reduced Sugar# contains one third less sugar than regular Up&Go while still containing the protein and fibre of two Weet-Bix and milk^. It is also 98.5 per cent fat free, high in fibre and provides half of an adult’s daily calcium needs.

Daniel Derrick, General Manager Marketing – Sanitarium, said the new product has been developed in response to consumer feedback and is ideal for those who don’t have time for a sit down brekkie.

“Sanitarium is committed to the health and wellbeing of Australians, and providing nutritious products they love. We know that some consumers are looking to reduce their sugar intake and so we’ve developed Up&Go Reduced Sugar# to provide a convenient, great-tasting reduced sugar liquid breakfast choice, in addition to the market-leading regular Up&Go,” he said.

Michelle Reid, Accredited Practising Dietitian and Nutritionist at Sanitarium, said the new Up&Go Reduced Sugar# has a 5-star Health Star Rating, under the new Government-led initiative which rates foods from ½ star to 5 stars, based on their nutritional credentials.

“Up&Go Reduced Sugar# achieved a high HSR score due to the protein content, low saturated fat and sodium content, and reduced sugar content. When you’re unable to take time out of your hectic morning for a more traditional breakfast such as wholegrain cereal or toast and fruit, Up&Go Reduced Sugar# is the ideal option to enjoy on the go.”

“In addition to being high in fibre and calcium, Up&Go Reduced Sugar# also contains protein and 10 essential vitamins and minerals, does not contain any artificial sweeteners or colours making it a brilliant choice for a nutritious start to the day,” she said.

Reid said when compared with reduced fat flavoured milk or low fat yoghurt, Up&Go Reduced Sugar# contains on average half the sugar+.

Up&Go Reduced Sugar# is available in two great flavours – Choc Ice and Vanilla Ice. It can be found in all major supermarket retailers and a pack of 3 has an RRP of $4.79.

# 1/3 less sugar than Up&Go Liquid Breakfast
^Based on the amount of protein and fibre in 30g Weet-Bix and 125mL full cream milk.
+Based on average nuttab 2010 data for reduced fat flavoured milk and low fat flavoured yoghurt

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