Sanitarium Health & Wellbeing has welcomed the State and Federal Government’s introduction of a voluntary front-of-pack labelling system, with a commitment to adopt the new Health Star Rating system across Sanitarium’s entire product range, including market-leading products Weet-Bix and Up&Go.
“The Health Star Rating system will benefit consumers by assisting them in making healthier choices for themselves and their families, and thatâs reason enough for us to get involved,” said Todd Saunders, General Manager, Sanitarium Australia. “This is a major preventative health initiative which offers an opportunity for the food and beverage industry to significantly contribute to improving the health of our nation.”
“We know Australians trust Sanitarium products and by providing transparent and easy to understand information through the Health Star Rating system, we are continuing to deliver on the trust consumers place in us and our brands.”
The Health Star Rating system is strongly aligned with the Australian Dietary Guidelines, and is supported by considerable research demonstrating the efficacy of the star system to assist consumers in making better choices when purchasing packaged foods and beverages.
The Health Star Rating system ranks products on a scale of one to five stars, with five being the highest nutrition endorsement. The labelling system is designed to provide nutrition information in a clear and easily understood format, taking into account a number of nutrients of significance to health.
“We know consumers are interested in nutrition information and that this is a major factor when selecting food products. Currently, comparing nutrition values between products takes time and can be confusing. The Health Star Rating system is a practical way consumers can be equipped with the relevant information they need when making healthy choices for themselves and their family,” said Todd Saunders.
The development of the Health Star Rating system has been coordinated by the Commonwealth Department of Health, working with representatives from industry, consumer and public health groups.
“It’s been great to see Governments recognising the need for improved health information when making purchasing decisions, and the leadership role taken by the Department of Health in developing this standardised rating system,” said Greg Gambrill, Food, Environment and Science Manager, Sanitarium Australia.
“With the front-of-pack labelling system guidelines nearing completion, it’s now up to us as manufacturers to put these Health Star Ratings into action on our packaging – and it will be the consumers who benefit.”
Health Star Ratings will begin appearing on Sanitarium products over the next few months.