Sanitarium launches fibre-rich breakfast drink

Sanitarium launches fibre-rich breakfast drink

Consumers across the nation are set to get an even better start to their day while boosting their essential fibre intake thanks to a delicious, healthy new milk alternative created by one of Australia’€™s most trusted breakfast brands.

Developed by Sanitarium Health & Wellbeing, FibreStart provides consumers with 1/3 of their daily fibre intake in each 250mL serve. With a blend of milk, almonds and plant fibres, FibreStart has a delicious nutty flavour and is packed with both insoluble and soluble fibre.

Nutritionist, chef, author and FibreStart spokesperson, Zoe Bingley-Pullin, said that fibre is an often overlooked nutrient and that men and women should aim to consume at least 30 and 25 grams of fibre per day respectively.

“€œFibreStart is the perfect start to the day for those needing to increase their fibre intake and people who simply want to improve their diet and feel great. Unlike some other high-fibre products, it tastes great and is super-convenient – you can drink it from a glass like milk, pour some on your favourite cereal or even add in to a fruit smoothie,”€ said Ms Bingley-Pullin.

“€œFibreStart is also low in fat, and is an excellent source of dietary fibre. Our bodies need insoluble and soluble fibre, and this new product contains both; insoluble fibre which helps keep things moving, plus soluble fibre which helps nourish your digestive system,”€ she said.

Daniel Derrick, General Manager for Marketing at Sanitarium Health & Wellbeing, said FibreStart is designed to make fibre easy with the product’€™s launch following consumer research by Newspoll* that shows one fifth (20 per cent) of the population believe they aren’€™t getting enough fibre.

“We want to provide an easy option for Australians to get the fibre they need and feel the benefits of this essential nutrient,”€ he said.

Sanitarium FibreStart 1L RRP $4.49 is now available from supermarkets across Australia and can be found in the cereal aisle.

For more information, visit www.sanitarium.com.au.

To join the national conversation on fibre via Twitter #fibrestart #fibremadeeasy.