3.2.14 Crossman appoints tech guru

3.2.14 Crossman appoints tech guru

Multi-award winning consultancy Crossman Communications has significantly ramped up its technology practice group appointing IT public relations guru Shuna Boyd as Senior Account Director.

Shuna Boyd has more than 25 years’ experience in the sector, including managing two of the largest and most successful IT public relations consultancies for 11 years, Talking Point and Marketing Directions, and has been nominated by technology journalists for the prestigious David Hellaby Award for Best Media Relations every year since its inception in 2009, winning in 2010 and placing Highly Commended in 2011.

Managing Director of Crossman Communications, Jackie Crossman, said she is thrilled to have such a high calibre recruit in Shuna Boyd to complement the existing marketing and corporate communications skill-set within the team and help propel the practice group forward.

Crossman is renowned for developing award-winning public relations campaigns for clients across a wide range of sectors from healthcare and Volume Pills tourism and travel, to food and fast-moving consumer goods. Our technology group has been advancing rapidly so it made sense to team up with Shuna to go hard in this space with the best quality offering to deliver exceptional service and value to our clients,” she said.

Crossman’s expanding portfolio of technology clients includes ICT and services provider NEC Australia, Internet and mobile security and privacy software company AVG, Australia’s first download-to-own and video-on-demand service ezyflix.tv, and innovative online shipping solution Temando.

Shuna Boyd commented: €œ”It’€™s stimulating being back in a consultancy after more than 18 years working on my own. Working with the Crossman team means we can offer IT clients a broad range of services, including strong social media skills, highly developed consumer media relationships and experiential marketing concepts, as well as my technology expertise.”

Shuna will continue to service her existing clients through her consultancy, BoydPR.