23.7.13 Weet-Bix Named One of Australia's Most Trusted Brands

23.7.13 Weet-Bix Named One of Australia's Most Trusted Brands

Australia’s favourite breakfast cereal, Sanitarium Weet-Bix, has blitzed the competition to be voted most trusted breakfast brand in Reader’s Digest’s annual survey of more than 3,000 shoppers nationwide.

Weet-Bix also made it into the top 10 most trusted brands of the 297 brands surveyed within Australia and Sanitarium acknowledged as highly commended at second place in the breakfast cereal category.

The survey aims to identify products that dominate consumers’ lifestyles and hold their all-important trust in an increasingly tough and highly competitive retail market.

Accredited Practising Dietitian, Michelle Reid, said it is truly an honour for Sanitarium Weet-Bix to receive the awards and it’s all thanks to the millions of people who enjoy Sanitarium’s products and trust its brands.

“Weet-Bix has been giving families the perfect, healthy start to the day for more than 85 years and continues to be the breakfast of choice with kids and adults consuming an amazing 1.4 billion biscuits each year,” she said.

“Made from wholegrain wheat with a delicious malty flavour, it provides the natural lasting goodness and real energy you need to help start your day,” she Buy Viagra said.

Ms Reid said Sanitarium is committed to providing healthy and nutritious foods of the highest quality Australians can rely on.

“We are all about identifying what people want and working to ensure we consistently deliver products that exceed their expectations,” she said.

“We are also committed to really making a difference and creating healthier and happier communities, something our customers respect and are passionate about too. Thank you Australia for voting Weet-Bix as your most trusted breakfast cereal!” Ms Reid said.

The latest issue of Reader’s Digest names the brands and companies that have won the crucial battle across 40 categories to build a name and a product consumers believe in.

“In uncertain times, it’s the brands which continue to offer quality and substance that hold our trust,” said Reader’s Digest Editor, Sue Carney. “They have a long history of being steadfast and safe, which makes them a hot property in modern day Australia.”

To say thank you, Sanitarium is giving Australians the chance to win one of 20 Weet-Bix hampers worth $100 each. For more details on how to enter simply visit http://www.weetbix.com.au/whats-on/most-trusted