Bananas Out to Boost the Generational Change
Younger Australians are leading the way in making healthy snack choices with new research showing they prefer to munch on fresh fruit over highly processed packaged foods and drinks when peckish and needing an energy hit.
A national Newspoll survey of more than 1,200 adults commissioned by Australian Bananas revealed 22 per cent of 18-24 year olds went for fresh fruit on the last occasion they reached for a pick-me-up snack or drink, compared to only seven per cent of 50-64 year olds, who were more likely to grab a chocolate bar to get their quick fix.
The findings have fuelled a major new campaign by the Australian banana industry to recruit an army of young healthy eaters ditching âno-nosâ for âna-nasâ to continue to drive the move away from chemical highs and sugar rushes in favour of mouth-watering local bananas for longer lasting energy and an all-day glow.
The all-out assault includes a new television commercial, billboards, a digital and radio campaign and conversations on social media as the industry seeks to propel the generational change.
NRL star Billy Slater, who grew up in banana-growing region Innisfail, said when it comes to snacking on fruit, thereâs nothing like the delicious Australian banana and applauded young Aussies for embracing high quality local produce.
Slater will front âPlay of the Dayâ, a national promotion on Channel Nineâs Footy Show, encouraging kids from junior rugby league teams to film and upload a captivating sporting moment on the Australian Bananas Facebook page for their chance to win a range of fun prizes.
âBananas are my pick of the bunch because theyâre natureâs energy snack and have so much going for them. Weâre so lucky because we have access to the best usa online casino produce in the world right on our doorstep,â he said.
âUnlike all the processed snacks out there that give you a quick hit, the natural energy of bananas lasts and lasts. Thatâs why they are the perfect food to have before sport to give you constant energy while you compete. So if you want to stay in the game, ditch the âno-nosâ and go for the âna-nasâ,â he said.
Home-grown bananas continue to dominate as the countryâs number one fruit with Nielsen figures showing 92.4 per cent of Australian households purchased bananas last year. And in another recent study of 605 consumers by Sprout Research, 62 per cent of Australians agreed that bananas are their preferred energy snack.
Accredited Practising Dietitian, Glenn Cardwell, said itâs no surprise people are reaching for bananas because theyâre healthy and packed with vitamins and nutrients to get you through the day.
âBananas are a great source of vitamin B6, vitamin C, folate, potassium, antioxidants and fibre, and the natural sugars help lift blood glucose levels making them the perfect fruit and the perfect snack,â he said.
More than 90 per cent of local bananas are grown in Queensland, the majority in the high rainfall region in the far north. The industry is now centred around Innisfail and Tully in North Queensland.
Others are grown on the Atherton Tableland, northern New South Wales from around Coffs Harbour to the Tweed River and in south east Queensland as far north as Bundaberg. Small commercial plantations exist in Western Australia around Carnarvon, and close to the Ord River at Kununurra and near Darwin.
Tasty nutritious bananas are now available at local supermarkets and green grocers nationwide. Join the conversation on the Australian Bananas Facebook page www.facebook.com/AustralianBananas or for more information, visit www.australianbananas.com.au.