Australiaâs largest independent consumer survey of product innovation, Product of the Year, and leading parenting website, Kidspot, have joined forces to help Aussie parents make better purchasing decisions for their families by arming them with valuable and trustworthy product information at the touch of a button.
A list of the most innovative products in the country will be available on Kidspot when winners of the 2013 Product of the Year awards are announced in February, giving busy mums and dads direct and easy access to information on the latest and hottest products to hit the shelves.
Sarah Connelly, Director of Product of the Year Australia, said she is excited about the partnership with Product of the Year results being made available to people who need it most.
âAs a mother, I know how daunting the supermarket can be with dozens of similar products to choose from, even everyday products like bread and milk. Our mission is to highlight the best new products, making the choice much easier for parents,â she said.
Natalie Mactier, CEO of Kidspot, said just like Product of the Year, Kidspot is a trusted brand providing a valuable resource to Australian families.
âOur vision is to help mums hgh information and dads provide the best for their children. Partnering with Product of the Year helps deliver this by recommending everyday items that have been voted for by thousands of consumers just like them,â she said.
âIâm thrilled to be involved in the entire process. As a panellist at the Product of the Year Jury Day, I will help put entries through rigorous testing to ensure they meet key criteria before proceeding to the survey phase,â Ms Mactier said.
As part of the partnership, Kidspot will send its social editor to the Product of the Year awards night in February to blog about the experience and the winners who will also be listed in Kidspotâs Mums Say newsletter and Savvy Shoppers social group site.
Kidspot will also offer its audience an exclusive giveaway competition where they will have the chance to take home Product of the Year hampers, jam-packed with champion household products.
Winners of the 2013 Product of the Year awards will also benefit, with the opportunity to further endorse their triumph with bespoke marketing packages available across the Kidspot network.
Entries for the 2013 Product of the Year awards are open until 3 August 2012. Go to www.productoftheyear.com.au for more information.