Australian consumers have overwhelmingly voted for products which save time, simplify life, give them instant gratification, offer good value or a little luxurious reward in the 2012 Product of the Year Awards. And for the first time, one product has struck a chord with consumers in the same competition in the USA.
Seven thousand Australian household shoppers were surveyed to find the most innovative new products to hit supermarket shelves in recent times, stretching across 28 categories including Adult Health, Beauty, Fresh Foods, Hair Care, Household Cleaning and Pet Care.
Quick fix products like Garnier’s Miracle Skin Perfector all-in-one daily moisturiser, sun protector and complexion enhancer, Faulding’s shelf stable Probiotics health supplement which unlike the leading brand does not need to be kept in the fridge, V8 Smoothies which give one and a half serves of fruit and one of veggies in every glass and Nivea’s super-fast drying Express Hydration Body Lotion were amongst those which came up trumps.
Product of the Year Director and mother of two, Sarah Connelly, said most of the 28 winners reflected the huge time pressure everyone is under and the desire to find new products to make lives simpler and better.
“Consumers are looking for good value, with supermarket home brands scoring two awards this year, but there’s still room for little luxuries even though purses are being squeezed. A number of category winners are not the cheapest options, but clearly shoppers think they are worth paying that little bit extra for,” she said.
Premium products selected by consumers include Imperial Leather Foamburst Shower Gel, OLAY Regenerist Wrinkle Revolution which promises immediate results, Surf with Essential Oils and Tim Tam Dark Chocolate biscuits with Mint and Rum and Raisin.
Coles aced the fresh food category with its Coles Grill range of seasoned barbecue meat cuts and Woolworths topped the snack vote count with its Woolworths Select Deli Style Chips.
A big stand-out was Listerine Zero which didn’t just score best in class in Australia’s Product of the Year awards but also won its category in the United States as the first alcohol-free mouth freshener, indicating the intense taste of traditional offerings is a deterrent to their uptake.
Product of the Year is Australia’s largest independent consumer survey of new products designed to reward innovation in consumer products across a range of categories. The ultimate purpose is to provide shoppers with a symbol that guides them to the best products in category backed by the confidence of 7,000 others like them.
Product of the Year Category Winners 2012
|Adult health||Faulding Probiotics 30s|
Glen 20 Lavender
|Beauty||Garnier Miracle Skin Perfector BB Cream|
NIVEA Express Hydration
|Body wash||Imperial Leather Foam Burst Shower Gel|
|Dental care||Listerine Zero|
Invisible For Black & White – MEN & WOMEN
|Female skin care||
OLAY Regenerist Wrinkle
|Fresh foods||Coles Grill Range|
|Frozen savoury foods||
McCAIN Sweet Potato
Dove Damage Therapy
Intensive Repair Shampoo and Conditioner
L’Oreal Paris Sublime
TRESemme TRES Two
Surf with Essential
|Male grooming||Schick Hydro Range|
|Male skin care||
NIVEA FOR MEN Sensitive
|Packed foods||Be Natural Cereals|
|Personal hygiene||TENA Liner Long with Wings|
Automatic Outdoor Insect Control System
SCHMACKOS 96% Fat Free
Stix – Beef 500g
Woolworths Select Deli
Style Chips 185g
|Small household appliances||Sunbeam Food Saver|
Tim Tam Dark Chocolate
Mint & Dark Chocolate Rum and Raisin